The new trailer for Boots Riley’s Sorry to Bother You has arrived and it’s a bizarre sci-fi/comedy trip. Riley is best-known as rapper and producer of collective the Coup, who have an album that’s also called Sorry To Bother You. The movie marks the directorial debut for Boots Riley, which he also wrote. In June 2017, it was announced Lakeith Stanfield (Atlanta, Get Out), Tessa Thompson (Thor: Ragnarok), and Steven Yeun (The Walking Dead) had been cast in Sorry To Bother You, with the rest of the cast signing on later in 2017.
Sorry To Bother You stars Lakeith Stanfield as Cassius Green, a telemarketer in an alternate reality of Oakland, California. At the beginning of the trailer, we learn that Green is living in a garage and that he’s struggling for money, going as far as to put pocket change in his gas tank. Stanfield’s Cassius Green needs a job and he needs one quick, which is where the telemarketing job comes into play. Tessa Thompson plays Green’s girlfriend, Detroit.
Once Cassius Green settles into his new cut-throat job of telemarketing, he’s given some strange advice by a call center veteran, Danny Glover. After Lakeith Stanfield’s Cassius Green discovers the magical key to professional success, it propels him into a macabre universe of wealth and other strange encounters. His life turns around, and at one point, Armie Hammer’s Steve Lift is seen offering Green $100 million for his talents. Sorry To Bother You is sure to give anyone who has or still does work in a call center a bunch of flashbacks until it takes off into the sci-fi weirdness.
Sorry To Bother You has the look and feel of some of Daniel Kwan and Daniel Scheinert’s work, collectively known as the Daniels. The duo has made music videos in the past and their feature film directorial debut was Swiss Army Man. Boots Riley’s work is clearly different, but the trailer definitely gives off the absurd vibe of a Daniels production with racial undertones all throughout. Sorry To Bother You could end up talked about during award season early next year if all goes as planned when the movie is released this summer.
Sorry To Bother You is set to hit theaters on July 6th, 2018 and in addition to the actors mentioned above, David Cross, Terry Crews, Omari Hardwick, and Jermaine Fowler also star. As for the soundtrack, Boots Riley collaborated with the Tune-Yards, which is also something to look forward to and should also be pretty weird in the best possible way. Additionally, the early reviews have heaped praise on Riley’s directorial debut with one calling it the “wildest, craziest” movie shown at Sundance, while maintaining a fluid storyline. The absurdity of Sorry To Bother You is prominently featured throughout the trailer, which you can check out below, courtesy of the Sorry To Bother You Twitter account.
— Sorry To Bother You (@sorry2botheryou) March 11, 2018