Gadgets

Peak Design goes back to Kickstarter to launch $299 travel backpack

Meet the Travel Backpack 45L. It’s Peak Design’s latest creation and the company just launched a Kickstarter campaign to bring it to life. This product marks the eighth Kickstarter campaign for Peak Design — all of which have been wildly successful.

Peak Design turned to Kickstarter in 2014 to launch the first generation of its Capture camera clip. Over 5,200 people pledged support to bring that product to life. Since then, Peak Design used Kickstarter to launch several camera straps and mounts and, most notably, the Everyday Backpack, Tote and Sling, which saw pledges from 26,000 people for over $6 million. Peak Design collected over $15 million in pledges through its seven previous Kickstarter campaigns and is now the most active crowdfunded company — miss you, Pebble.

Crowdfunding is deeply lodged into the Peak Design’s ethos, the company tells me. For one, Peak Design feels crowdfunding helps with the costs associated with bringing new products to market. The company offers pre-sale discounts through Kickstarter campaigns, which covers the costs of the product and lets the company use the extra to develop the next product. Second, Peak Design says it leverages the two-way communication Kickstarter provides to tweak product design, clean up messaging and ensure a high-level customer experience.

The $299 Travel Backpack 45L is the company’s largest bag to date and is designed with a traveler in mind. The bag is constructed from 400D weather nylon and the inside is coated to provide additional water resistance. The bag has compression and expansion straps to let it grow or shrink as needed. A bevy of lockable zippers and access points seem to be positioned in a smart way around the bag.

TechCrunch loves Peak Design’s Everyday Backpack. Several of us use it as our everyday bag. Both sizes can handle a 15-inch MacBook Pro and they have the right mix of storage and access. I trust this new bag was designed with a similar level of competency.

Along with the backpack, Peak Design also released a series of packing cubes, each designed to address a different travel need. These are sold separately from the Travel Backpack and start at $29.95. There are six different types: standard packing cubes, a toiletry bag, an electronic bag, a camera bag, a shoe pouch, and a rain cover that’s made out of 200D rip-stop nylon.

What’s Peak Design Founder and CEO Peter Dering’s favorite part of the new bag?

“The entire back panel,” he says. “Not only does it beautifully conceal all the straps, it’s also got a beautiful grab handle that, for some reason I don’t understand, just makes you feel like a badass when you use it. It kind of feels like when Neo grabs that bag of guns in the Matrix, only my bag is full of drones, mirrorless cameras, and underwear. We’re all in agreement that any character Keanu Reeves plays is an aspirational character, right?”

I guess he’s right.

The $299 Travel Backpack 45L and packing cubes are available for pre-order on Kickstarter now and the company expects them to be in major retailers by the holiday season.


Bag design with Peak Design


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